Packshot Prozis

Packshot Prozis

Video

Context

Production of a video packshot as part of a video course. The exercise consisted in presenting a product in a short, punchy format for social networks or a product page. I chose the Prozis creatine box as the main subject. Shooting was done with a Blackmagic camera, recorded in log, then colorized in post-production using LUTs. Editing was carried out on DaVinci Resolve, and graphic animations (text overlay, transitions) were finalized with After Effects.

Intentions and description

Shooting in log mode on the Blackmagic allows for an extensive colorimetry palette. The addition of LUTs in post-production adds a cool, modern ambience, underlining the product's sporty, high-tech look. The visual consistency throughout the video makes the Prozis universe identifiable and professional.

Using DaVinci Resolve, I worked on the rhythm with precise cuts, synced with the soundtrack, and balanced exposure and contrasts. The integration of graphic elements, product names, pictograms and trajectory effects via After Effects reinforces the promotional dimension. These animated graphics complete the visual narrative without distracting from the main message.

The video was recorded with a BlackMagic Camera, and edited on DaVinci and After Effect.